Black Friday — Partner Information Guide
A simple checklist for your campaign. Gather your details, upload your files, and we’ll take care of the creative.
LCA will provide your business’s Google Drive folder link.
Written answers go in the form. Files go in Drive.
Use this guide to prepare everything first. Share the asset and recording sections with your marketing team.
What we need from you
Four simple steps01Complete your Partner FormYour brand, sale offers and giveaway prizesView checklist
These details help us present your brand clearly in campaign posts, graphics and live webinars.
About your brand
- Brand name, website and social media links
- Main contact’s name and email
- What your product does for agents and who it is best for
- The person we should tag when agents have questions
Your tagging contact must be a member of the LCA Facebook Group.
Join the LCA Facebook GroupYour sale offers
For each period, confirm participation and provide a short offer phrase plus its landing page link.
You may use the same offer and link for all three. Paste the link in every relevant form section. Lead with the savings, add one short benefit, and make the offer exclusive to Lab Coat Agents.
Your landing page must be live by November 10. Include the offer, a clear signup button, and a note that it’s exclusive to LCA.
Sample offer graphics
Past campaign examples to guide your offer wording. LCA creates your graphics.
Your giveaway prizes
Choose one prize for each live webinar: November 10, November 25 and December 3.
Tristan and Nick spotlight your brand and draw winners live. Every agent who joins through the waitlist is entered in the giveaways.
- Your prize for each of the three webinars
- Name and email of the person who will deliver prizes
Ideas: free product access, a setup session, branded swag, an iPad or AirPods. LCA sends winner details to your delivery contact after each webinar.
Sample giveaway graphic
02Upload your brand assetsBrand kit and one free resourceView checklist
Help us get your brand right
Your assets make each campaign graphic consistent and recognizable.
- Transparent PNG logo, if available
- Light and dark versions of your logo
- Brand color codes or a screenshot of your brand guide
- Optional: 2 to 3 product screenshots
Give agents something useful
A free resource introduces agents to your value before they see your offer.
- One guide, template, checklist, script pack or short training
- PDF preferred
Choose something that solves a problem your product addresses. A resource your customers often request is a good place to start.
Examples: a listing checklist, social media calendar, agent script pack or short AI guide.
Upload raw files to the matching subfolders. A Google account is needed to upload. No design work is needed on your end.
Open your Drive folder03Share your client storiesWritten testimonials, headshots and one client videoView checklist
Real client results help agents feel confident about your offer. LCA turns your raw files into graphics and edited video.
Up to 3 written testimonials
For each client, include:
- The testimonial quote
- Full name, title and brokerage
- A clear headshot, required for the testimonial graphic
Sample testimonial graphics
Send the quote and headshot. We handle the finished design.
One client video
30 to 60 seconds. A phone recording is perfect.
Send your client these three questions:
- What problem did you have before using our product?
- How do you use it in your business day to day?
- What result have you seen?
Specific results, such as hours saved or deals closed, work best. Reach out early so clients have time to record.
Get permission to share each client’s name, photo, quote and video.
Style references from other creators, shared for inspiration.
Open your Drive folder04Record your four brand videosSimple phone recordings. We handle the editing.View checklist
Your videos put a face to your brand and build excitement throughout the campaign. All four can be recorded in one sitting.
Intro
30 to 45 secondsIntroduce yourself, your product and the main benefit for agents.
Watch an intro exampleOpen intro script
“Hi LCA! I’m [name] from [company]. We help agents [what your product does], so they can [main benefit]. For the LCA Black Friday Sale, we have an exclusive deal for this community. Join the waitlist so you don’t miss it!”
Teaser
5 to 10 secondsBuild anticipation and invite agents to join the waitlist.
Watch a teaser exampleOpen teaser script
“Hey LCA! [Company] has something special coming this Black Friday. Join the waitlist and be first to see our exclusive deal!”
Countdown
About 1 minuteOne recording becomes ten daily countdown clips.
Watch a countdown exampleOpen countdown script
Read all ten in one take, pausing between each line. These clips count down to Black Friday Weekend on November 27.
- “Hi, I’m [name] from [company]. Only 10 days until Black Friday!”
- “9 days left! Make sure you’re on the waitlist.”
- “8 days to go! We have something special for you.”
- “7 days left! One week until our Black Friday offer goes live.”
- “6 days left! Agents, you won’t want to miss this one.”
- “5 days to go! Get ready for some serious savings.”
- “4 days left! It’s almost here!”
- “3 days to go! Are you on the waitlist yet?”
- “2 days left! The countdown is on.”
- “1 day left! See you tomorrow for Black Friday Weekend!”
Giveaway
15 to 20 secondsAnnounce your prize and invite agents to enter.
Open giveaway script
“Hey LCA! I’m [name] from [company]. We’re giving away [prize] during the LCA Black Friday Sale! Join the waitlist to enter. The winner will be announced live with Tristan and Nick. Good luck!”
Before you press record
- Film vertically at eye level, framed from the waist up.
- Face a window or light so your face is clear.
- Use a quiet space with a simple background.
- Pause for 2 seconds before and after speaking.
- Keep it natural. You don’t need a perfect take.
- Upload original files directly from your phone. Chat apps can reduce quality.
Your final check
Due October 21Check that all files are uploaded, then submit your form.
To update your form answers later, use the edit link in your confirmation email. Your landing page must be live by November 10.
We’ll take it from here.
Our team reviews your materials, creates your content and sends it for approval. Once approved, you receive ready-to-post graphics and captions to share with your audience. Your leads are delivered after the sale.